RetailCraft 43 – ”Marketing Machine” – In conversation with Tony Preedy, managing director Fruugo.com
Tony Preedy is a bit of a legend at Etail Towers and has one of the most rounded and in-depth knowledge of e-commerce performance (brand, digital marketing, CRM and business models) that we know.
Having run through Tony’s CV, we focus on Fruugo – its history, operation and market position. With a blend of incisive wit and deadpan humour, Tony talks about the importance of relevance and focus at scale (“We’re not a marketplace, we’re a very good marketing machine”), and how a combination of AI and human care can present 140 million SKUs in 40 markets – a combinatorial challenge resulting in c6billion combinations, and serving around 1800 different ads per second.
RetailCraft 42 – ”Details Matter” – retail and the arts – Ros Lawler and Zia Zareem-Slade
Some ‘summer listening’ in this episode, where we take as our theme “retailers and the arts”. There’s a long and illustrious history of retail professionals swapping the stores for galleries, but with our current digital dimension there’s still a consumer/customer/visitor/individual connection.
RetailCraft 41 – ”More of a Partner” – Molly Dobson of Currys Business
Molly Dobson is the Managing Director of Currys Business, the B2B operation of the long-established Currys brand, that covers white goods to smart devices via outdoors electricals and gaming…
RetailCraft 40 – MyWardrobeHQ and Look Fabulous Forever
Two fresh angles that speak to the developments in multichannel retail – changes in formats, product, audience engagement and business models.
RetailCraft 39 – ”The Sneakerati” – Footasylum at NRF 2023
In our second run-and-record session from NRF 2023 in New York in January 2023, we catch up with Mike Wallwork, Head of eCommerce at Footasylum, the fast-growing destination for sneakerheads in the UK…
RetailCraft 38 – ”fits and shapes” – Hunkemöller at NRF 2023
During an exceptionally busy NRF 2023 in January in New York we managed to grab some time with Gijs van Engelen, the Chief Digital Officer and member of the Board at Hunkemöller, one of the largest lingerie specialists in Europe.
RetailCraft 37 – ”three children in every garment” – Tern and Polarn O. Pyret
With us in the studio we Kate, from Tern.eco and Mats who founded Polarn O. Pyret (PO.P) in the UK, recently amalgamated from master-franchisee to part of the global operation.
RetailCraft 36 – ”Discerning and Resourceful” – Jennifer North of Hobbycraft
Joining us in the studio at the end of 2022, Jennifer North, Head of Digital Experience at Hobbycraft, gives us an eye-opening insight to the demanding, innovative craft and hobby market in the UK, and their multipronged and entrepreneurial position.
RetailCraft 35 – ”Asset Management” – Ceanne Fernandes-Wong of Cocoon
Cocoon is a London-based circular subscription service for bag lovers. Not just any old bags – high end, desirable handbags.
RetailCraft 34 – ”Phenotype” – Andy Jayes of Fenwicks
Andy Jayes is a retail and digital veteran, and has earned that accolade given his background in BHS, House of Fraser, Selfridges, Virgin Megastores… along with covering the gamut of digital – from product and merchandising, via operations and development – to his current role as Digital Director at Fenwicks, the independently-owned, unique and quirky department store mini-chain.
