The RetailX Subscription Report 2024 provides an in-depth look at the ever-evolving subscription economy, offering retailers a roadmap to tap into this growing trend. Whether it’s curated meal kits, fitness programs, or access to exclusive digital content, the subscription economy is reshaping how consumers engage with brands—and this report aims to help you harness its potential.
What’s Inside the Report?
In our third edition of the Subscription Report, we explore the factors driving the rise of recurring memberships, even amidst economic uncertainty. Consumers are increasingly drawn to subscriptions for their ability to offer convenience, personalisation, and long-term value.
The report analyses the latest data on consumer behaviour, helping retailers understand the motivations behind subscription purchases. What drives consumers to opt for a subscription over one-time purchases? How can brands add value and create lasting loyalty through their offerings? We answer these questions and provide actionable insights for retailers looking to enter or expand in the subscription market.
Geographical preferences are playing an increasingly important role in shaping the subscription landscape. The report examines regional differences, with the United States leading in digital content subscriptions, while Europe sees strong growth in experiential and lifestyle-based subscriptions, such as travel and dining experiences. Understanding these regional preferences will help retailers tailor their offerings to different markets, maximising their impact and reach.
